Welcome to William Baden

Obsessed with Greatness

Click to begin
William Baden


William Baden

‘You don’t attract what you want or need, you attract what you ARE.’ – William Baden

Human Behavioral Specialist & Mental Wellness Coach

True-self is the foundation of William’s message. Beliefs create results and William has a firm understanding of what it means to break through barriers within, overcome disempowering beliefs and perceptions whilst staying committed to create a great life.

At a very young age William realized that he was different. The bad boy. The hooligan. The wild horse. His childhood would not be described as the ‘Role Model’ type for kids growing up. Some of the biggest challenges William faced growing up were questions of ‘Who am I?’ ‘Where do I fit in?’ ‘Am I enough?’ This all led to William’s message of Self Love, Self-Belief and True-Self.

He started his public career at the age of 17 when he appeared before 12 000 people. Since then William has founded and sold many successful companies. In 2008 William lost everything, facing bankruptcy and was over a million in debt. With his ‘never say die’ attitude, he bounced back and is currently one of South Africa’s top and sought after Coaches and Speakers. He is currently the CEO of William Baden, Global Strengths (Life Coach Certification Centre) and the amazing opportunity creation company World Shakers Live.

He is raw, real and says it as it is. One thing is certain and that is that William will always present truth in a way that makes sense to you and your model of the world.

Whether it is relationships, business, family or just plain old life, William is your go-to-man to inspire you to greatness.

In 2015 he shared the stage with BBC Dragon’s Den’s James Caan at the Millionaire-2-Billionaire event at Sandton City. In 2018 William was interviewed and dubbed as the “Rock Star Coach” by Entrepreneurmag SA.

He has studied under the leading human behaviour specialists in the world, Dr Tad James, Anthony Robbins, Dr John F Demartini and Dr Wayne Dyer. He is a qualified Master NLP Coach and Trainer, Masters in Time Line Therapy, Masters in Hypnotherapy, Masters in Theology, and is currently completing his PhD in Metaphysical Science.

William has worked with South Africa’s leading Companies, CEO’s, entrepreneurs, sports personalities and celebrities. The list is growing daily.

When he is not working (which is seldom), William loves spending time with his two epic kids – Lana and Jayden. In between being a father, he enjoys exercising, reading, surfing and a well-deserved round of golf.

William’s heart is with people, obsessed with greatness and will do whatever it takes to make it a reality.

Corporate Clients:

  • Bankserv Africa
  • Deloitte
  • Investec
  • Telkom
  • Nedbank
  • SAMA – South African Medical Association
  • Vodacom
  • One Call Insurance
  • Mutual & Federal
  • iBurst
  • DNI (Blue Label)
  • FNB Forex
  • Success Resources
  • Absa
  • ICAS
  • PharmaFreak
  • RippedFemme
  • DS International
  • Change-Worx